Client: Atlanta Motorsports Park

Challenge: Develop a logo for a high-end country club road course without the use of typical colors or iconography found in most motorsports logos

Solution: A series of logo concepts were created that gradually ventured further away from the motorsports stereotype. We arrive at this logo because it embodied the track and a sleek understated feel that you might find in brands like Porsche, Ferarri, Aston Martin, etc.

Client: æon aquaria

Challenge: A fish breeder wanted an name and a logo that was a step above the quality found in th pet suppy sector.

Solution: After several name/logo proposals, we finaly agreed on the execution pictured left. The meaning behind the words used and the overall logo was well received.

Another example of the some of various logos worked out is shown bellow the final logo.

Client: Atlanta Homes On Demand

Challenge: Create an icon-base logo for Atlanta Homes On Demand that would allow for extension to other Video On Demand product logos while maintaining a "handshake" to the existing Comcast and Video On Demand brand elements.

Solution: Using corporate colors and fonts, a "button" type icon was created that would allow for other On Demand products to easily adopt the system while differentiating themselves by the center icon and color of the "button"

Client: Comcast Spotlight - illumination event

Challenge: Create and event logo that inspired curiosity and portrayed an understated sense of elegance.

Solution: The first "i" in the word was used as a wick/mnemonic. The other elements that tied the event in will be posted shortly to demonstrate extensibility.

Client: Siegel Racing

Challenge: Siegel Racing needed a re-branding/redesign of his logo and web site that would have a strong presence regardless of what shop or project he was working with.

Solution: Because Siegel wanted to brand all motor sports disciplines (racing, tuning, and driver education), a badge system was created that used the same look and feel for the acronyms and differentiated each by changing the bottom color band and tag line.

Client: PROJEX Consulting

Challenge: To create an identity system that hinted at the “fast-forward” nature of their technology-based business.

Solution: After studying their unique market-space and selecting a logo design, we moved forward to carry over this logo’s elements into all of their collateral and marketing efforts. A mixture of angular elements, cool-coloration and modern typeface (eurostyle) achieved the desired results. The use of the left-facing arrow in the counter-space of the X opened the possibility of having other elements and titles “PROjected” from the logo in both interactive and print media.

Client: Business Builder

Challenge: Create a sub-brand that could be used alone, and tie in with the existing PROJEX identity.

Solution: Keeping the logo in the same color palette and the continued use of angular elements and eurostyle were essential. However, this time I decided to take the “arrow” element from the PROJEX logo and build upon it both literally and metaphorically. The elements were combined to create a stylized building block for the graphic part of the logo. This element was then carried over into “building” the trade booth and other materials’ graphic presence.

Client: Avalanche Servers

Challenge: To create an identity for a data server company that focused on low-temp servers that outperformed and undercut the competition.

Solution: The logo design for this was almost inherent from the start. Clean lines, cool colors, and custom-tooled fonts were used to create a sleek identity and case design.

Client: Nisco Systems

Challenge: To create an logo for a Cisco-systems deployment company that was both powerful and approachable

Solution: Through the use of gestalt-eqsue shape spaces, and crisp typefaces, a logo was created that stood out among the many emerging technology companies at the time.