Client: Comcast Spotlight

Challenge: Create a system of collateral that maintained corporate integrity while reflecting the Atlanta market.

Solution: Designs were implemented that accomplished the above, through the use of color, contrast, type and photography. The designs also emphasized the vibrant local market environment while maintaining the highest levels of readability and portability.

Client: Damascus Homes

Challenge: Design print ads that reflected the featured community’s target audience. Design Promotional Pieces that draw potential homebuyers in to enter a sweepstakes, which in turn would supply the builder with a lead-list.

Solution: Through the use of elements, house photos, and lifestyle photos, ads were created in ultra-condensed time frames. The ads were designed with a younger feel than what would normally be found in The Real Estate Book, or publications of the like. Styles were changed periodically to match season, promotion, or company direction. None of their projects were started before careful study of their market-space.

Client: Comcast Spotlight-Dodge Promotion

Challenge: Create print collateral that was both approachable and inspiring to the target demographic (racing fans)… with no stock photography budget.

Solution: A POP (point-of-purchase), poster and newspaper ad were designed using only vector artwork to create powerful promotional elements that would be seen from a distance, and draw the user into the dealership to register for the sweepstakes.

Client: CAMA (Cable Advertising of Metro Atlanta (Now Comcast Spotlight)

Challenge: A mailer/teaser was needed for the CMT Flameworthy Awards show, which would be accompanied by CAMA (now Comcast Spotlight) selling points.

Solution: The CMT “thumb logo” was already created and scheduled to be used for this piece. Understanding that advertising is always about “reach”, the hand metaphor on the obverse of the card not only tied in nicely to the “thumb”, but also provided a mnemonic for the 5 key selling points of cable advertising at the time. The had was “skinned” with the coverage map for the company, further driving home the point that you could “reach” virtually anywhere in Georgia with cable advertising.